# Optimalify > Optimalify adds banners, profile capture, trust badges, payment icons and support links to your Shopify customer account pages — no theme code. Optimalify is a Shopify app built on Customer Account UI Extensions. Merchants configure blocks in the app admin, then place them on their customer account pages in Shopify's customer account editor — no theme code. Every Help Center article below is available as Markdown by appending `.md` to its URL. ## Help Center - [Getting started](https://optimalify.org/help/getting-started.md): What Optimalify does, where blocks appear, and your first setup. - [Add blocks to your pages](https://optimalify.org/help/add-blocks-in-editor.md): Placing Optimalify blocks in the customer account editor, and the Entry handle. - [Banner](https://optimalify.org/help/banner.md): Announcements on the Orders and Order status pages. - [Banner placements & targeting](https://optimalify.org/help/banner-targeting.md): Announcement strips, and showing banners to the right customers. - [Invoice download](https://optimalify.org/help/invoice.md): A Download-invoice PDF action on your customers' orders. - [Support](https://optimalify.org/help/support.md): Contact details, help links, and FAQs in the account footer. - [Trust badges](https://optimalify.org/help/trust-badges.md): Secure-checkout, money-back, and shipping badges on Order status. - [Payment icons](https://optimalify.org/help/payment-icons.md): The payment methods you accept, as a row of icons. - [Profile capture](https://optimalify.org/help/profile.md): Let customers save birthday, size, and communication preferences. - [Social links](https://optimalify.org/help/social-links.md): Links to your social profiles and other sites on the account pages. - [FAQ block](https://optimalify.org/help/faq.md): Answer common questions in an expandable list on the account pages. - [Store policies](https://optimalify.org/help/store-policies.md): Returns, shipping, and other policies as an expandable list. - [Rich content](https://optimalify.org/help/rich-content.md): An image, heading, text and button to promote or inform. - [Starter packs](https://optimalify.org/help/starter-packs.md): Set up a goal's worth of blocks in one click, already filled in. - [Translate your blocks](https://optimalify.org/help/translations.md): Show every block's text in your customer's language — translate in Optimalify or in Translate & Adapt. - [FAQ & troubleshooting](https://optimalify.org/help/faq-troubleshooting.md): Common questions and fixes, e.g. “my block doesn’t show”. ## Blog - [How to add a banner to Shopify customer account pages](https://optimalify.org/blog/add-banner-to-customer-account-pages): Step by step: put a sale, shipping or policy banner on the Orders and Order status pages of Shopify's new customer accounts, with no theme code. - [What can you customize on Shopify's new customer accounts?](https://optimalify.org/blog/customize-new-customer-accounts): A merchant's map of what you can change on Shopify's new customer accounts (branding, menu, domain, app blocks, market overrides) and what you cannot, checked against Shopify's docs. - [How to collect customer birthdays on Shopify (new customer accounts)](https://optimalify.org/blog/collect-customer-birthdays-shopify-customer-accounts): Ask signed-in customers for their birthday and contact preferences on the Profile page of Shopify's new customer accounts, and use it for birthday offers, with no theme code. - [Shopify legacy customer accounts are deprecated: a merchant checklist](https://optimalify.org/blog/legacy-customer-accounts-deprecated-checklist): Shopify has deprecated legacy customer accounts. Here is what that means for your store, what we could and could not confirm about dates, and a step-by-step upgrade checklist. - [A Black Friday banner for your order status page](https://optimalify.org/blog/black-friday-banner-order-status-page): Schedule a Black Friday or Cyber Monday banner on Shopify's order status page: timing in UTC, copy that works, a discount link, and a checklist to switch it off afterwards. ## Optional - [Help Center index](https://optimalify.org/help/index.md): all guides, and where each block appears - [Home](https://optimalify.org/): product overview and FAQ - [Founding merchants](https://optimalify.org/founding): the first 20 stores get Pro free for 6 months in exchange for a 15-minute feedback call - Support: mia@optimalify.org