# Profile capture

Let logged-in customers save a few useful details about themselves — **birthday**, **preferred
size**, and **contact preferences**. This is zero-party data customers give you directly,
perfect for birthday offers, better size recommendations, and respectful marketing.

## Where it appears
The **Profile** page (and optionally **Orders** and **Order status**). Add the **Optimalify
Profile** block in the customer account editor.

## How it works
You choose **which fields to ask for** and the wording in Optimalify; your **customers fill in
the values** on their account page. Configure in the app, then place the block in the editor —
the same two steps as the other blocks.

## Set it up
1. **Apps → Optimalify → Blocks → Profile**.
2. Set the options below, set **Status = Active**, and **Save**.
3. Add the **Optimalify Profile** block in the customer account editor.

## Options

| Option | Notes |
|---|---|
| **Status** | **Active** shows the form to signed-in customers; **Draft** hides it. |
| **Heading** | Section title (max 80). Leave blank to use the built-in, per-language wording. |
| **Subheading** | Short line under the heading (max 160). Leave blank for the built-in wording. |
| **Fields to collect** | Toggle **Birthday**, **Preferred size**, and **Contact preferences**. Turn on at least one, or the block won't show. |
| **Contact preference options** | When *Contact preferences* is on, add your own opt-ins — e.g. "New arrivals", "VIP early access", "Weekly digest". |

## Where the data goes
- Saved values are stored on the customer as **app-owned metafields** (birthday, size, and the
  contact preferences they ticked).
- **You can see them in Shopify admin** on the customer's profile, and use them in segments,
  flows, and marketing.

## Good to know
- Only **signed-in** customers can fill in the profile, so preview while logged in.
- Leave heading/subheading blank and Optimalify uses friendly wording, translated per customer
  language.
- Collect only what you'll use, and tell customers why (e.g. "so we can send you a birthday
  treat"). Handle the data in line with your privacy policy and local rules.

Not showing? See [FAQ & troubleshooting](faq-troubleshooting.md).