# Getting started

Optimalify adds useful, on-brand blocks to your Shopify **customer account** pages — the
pages your customers see after they log in (Orders, Order status, and Profile). No theme
code, no developers: you configure everything in the app and place the blocks in Shopify's
editor.

## What you can add

- **Banner** — announcements (sales, shipping notices, policy updates) on the Orders and
  Order status pages.
- **Support** — your contact channels (email, phone, WhatsApp, help center, "report a
  problem") in the footer of every account page.
- **Trust badges** — secure-checkout, money-back, fast-shipping and custom badges on the
  Order status page.
- **Payment icons** — the payment methods you accept, shown as a tidy row of icons.
- **Profile capture** — let logged-in customers save their birthday, preferred size, and
  communication preferences (zero-party data you can use for marketing).
- **Social links**, **FAQ**, **Store policies** and **Rich content** — links to your profiles,
  expandable Q&A and policy lists, and an image-and-text promo card.

Short on time? **[Starter packs](starter-packs.md)** on the Dashboard add a goal's worth of
blocks in one click.

## How it works (2 steps)

1. **Configure the block in Optimalify.** Open your Shopify admin → **Apps → Optimalify**.
   The **Blocks** page lists everything you can add. Open a block, fill in the content, set
   it to **Active**, and **Save**.
2. **Place the block on your pages.** Open the **customer account editor** and add the
   Optimalify block where you want it. See
   **[Add blocks to your pages](add-blocks-in-editor.md)**.

That's the whole model: **configure in the app → place in the editor.** Some blocks (Support,
Trust badges) sit in a fixed spot and only need step 1 plus turning the block on in the editor.

## The Optimalify dashboard

Open **Apps → Optimalify**:

- **Home** shows a quick check of which blocks are live on your pages.
- **Blocks** is the catalogue — Banner, Support, Badges (trust), Payments, and Profile. Open
  any one to configure it.

## Before your customers can see anything

- Make sure the block is set to **Active** (not Draft) in Optimalify.
- Make sure you've **added the block in the customer account editor** and hit **Save** there.
- Customer account pages only appear to **logged-in** customers, so test while signed in to a
  customer account on your store.

Next: **[Add blocks to your pages →](add-blocks-in-editor.md)**